Qualtrics CEO Jason Maynard shook up the company’s senior leadership team on Friday at its dual headquarters in downtown Seattle and Provo, Utah, less than three months after taking the helm of the experience management technology company.
Five executives are no longer with the company, Maynard told employees in an internal email viewed by GeekWire, calling the moves “a difficult but important step” designed to “simplify our structure and ensure we are positioned for our next phase of growth.”
The impacted leaders span Qualtrics’ business, engineering, IT, and marketing teams:
- Brad Anderson, president of products, UX, engineering and security;
- Eddie Chen, chief strategy and corporate development officer;
- Jeff Gelfuso, SVP and chief product and experience officer;
- Juan Rodriguez Estevez, chief information officer;
- and Lynn Girotto, chief marketing officer.
Anderson is the most senior of the departing execs, having been at Qualtrics for more than five years, overseeing the company’s engineers, product managers, designers, and security engineers. He previously spent nearly 18 years as a high-ranking Microsoft exec. Maynard’s email singled him out, thanking him for his leadership and impact in his role.
In addition to the departures, Maynard outlined plans for a broad reorganization, reshuffling teams across marketing, customer operations, IT, and corporate development. He said in the memo that a new SVP of marketing would be named Monday, and more details will be announced internally next week.
It’s not clear how many employees were impacted by the changes overall. Qualtrics is not yet commenting publicly on the changes.
The priority is to “ensure we build with speed, clarity, and a relentless focus on driving stronger outcomes for customers and bringing new AI capabilities to market faster,” Maynard wrote.
Maynard took over as CEO on Feb. 3, succeeding Zig Serafin, who stepped down in October 2025. (Jim Whitehurst and Mark Gillett had served as interim co-CEOs in the meantime.) Maynard previously spent a decade at Oracle, where he was executive vice president of revenue operations, joining through the NetSuite acquisition in 2016.
Qualtrics, which employs more than 4,500 people globally, makes software that helps companies gather and act on feedback from customers, employees, and others through surveys, AI-powered analytics, and other tools. It was taken private by Silver Lake and Canada Pension Plan Investment Board in 2023.
