Author: InfoForTech

Over 83% of consumers are unable to recollect your brand within 24 hours of encountering it. Brand recall might be a bigger problem than marketers assume it to be. A mere 17% of consumers can name a brand from an ad they came across just the previous day. Let the stat sink in for a sec. We’re not talking about a campaign from a month ago- but from yesterday. Something your creative team spent weeks planning and executing. Where the budget ran into 6 figures. And 83% of your consumers simply forget you- within 24 hours. Marketers could be led…

“We don’t want people to be surreptitiously taking videos of other people.” Meta has started banning Instagram users that use the company’s glasses to secretly record people to make content, according to a report by Business Insider. Meta owns Instagram, so this feels like an admission of something everybody already knows: a whole lot of creeps have begun using Meta Glasses to record people without their consent. “If you’re posting content that is taking advantage of people and harassing them, like a lot of these pickup line kinds of videos that we’ve heard of and seen, then we’re going to…

MIT researchers are set to contribute to the U.S. Department of Energy’s (DOE) Genesis Mission, with 15 collaborative projects among those selected for funding under Genesis Phase I, DOE announced Wednesday.The Genesis Mission, a national initiative, intends to build “the world’s most powerful integrated science discovery platform” by incentivizing cross-sector collaborations that leverage AI, supercomputing, quantum systems, and advanced scientific instruments to accelerate breakthroughs in energy, scientific discovery, and national security.“MIT researchers are proud to be leading and contributing to projects under the Genesis Mission, in vital areas of research that support national priorities,” says Ian A. Waitz, MIT’s vice president for…

Prime Video‘s home screen has looked the same for years, with rows of tiles that rarely matches what you actually want to watch. Amazon is betting AI can change that, and Jeff Bezos is personally driving the effort. Bezos reportedly directed Prime Video head Mike Hopkins to overhaul the streaming service so AI sits front and center, according to Reuters. The project carries an internal codename, Lighthouse, and it’s already reshaping how the app might work. What’s changing on Prime Video? Phil Nickinson / Digital Trends The redesign would rebuild the home page around AI-generated recommendations instead of the fixed…

Hello Cyber Builders 🖖Last month I wrote about the buy-versus-build question.Building security tools is cheaper than ever. With AI coding agents, open APIs, and cloud-native platforms, a single skilled engineer can do the work of an entire team. The gap between buying and building has nearly vanished.But that advantage goes both ways.If it’s cheaper to build, it’s also easier to copy. The moat you built with code, APIs, or a polished product gets smaller every month.So the real question isn’t “what can we build?”AI will help you build almost anything.The real question is what you can build that stays hard to…

Drivers who’ve been blinded by the lights, it’s not just your imagination. There are cars on the road with headlights that are so bright they’re illegal. Two years after Tesla informed the National Highway Traffic Safety Administration that low-beam headlights on some Tesla EVs exceed brightness limits, the company’s move to make those headlights street-legal has failed. The NHTSA denied Tesla’s petition to avoid a recall, meaning the company will need to issue a fix for nearly 20,000 Model 3 and Model Y vehicles from 2017 to 2023 for a problem the company called “inconsequential.” A representative for Tesla didn’t…

Google has a new way for users to sign in to their accounts: a selfie video.If you’ve ever lost your device and gotten locked out of your Google account, you know it can feel like a desperate, Kafkaesque process to recover access and get back in—especially for people who run their digital lives, from email messages to calendar appointments, on Google software. This new sign-in option is an additional way to unlock your Google account, like a spare key hidden in the bushes.“We always recommend that you set up more than one option,” says Claire Forszt, a product manager at…

[This is a sponsored article with BIPO.] For companies looking to expand overseas, setting up operations in a new market is often only the first step. The bigger challenge comes after: hiring employees, complying with local labour laws, processing payroll in different currencies, and navigating regulations that vary from one country to another. Singapore-based HR technology company BIPO wants to solve this challenge by becoming the infrastructure layer behind global workforce expansion. The company has secured a US$50 million growth investment from Apis Partners, through its Apis Growth Fund III, to expand its payroll technology, accelerate artificial intelligence (AI) capabilities,…

By extending Security Hub to Microsoft Azure and adding artificial intelligence-specific protections, Amazon Web Services Inc. is positioning its security stack as the foundation for securing enterprise AI at scale. Amazon Web Services’ latest Security Hub updates announced earlier this month acknowledge two realities its customers already live with every day: AI is now the fastest-growing attack surface in the enterprise, and almost every serious AI initiative is, or soon will be, multicloud. The result is a Security Hub release that extends to Microsoft Azure and delves into AI workloads on AWS, with the clear goal of turning the service…

Beginning July 27, 2026, GitHub will cut public bug bounty payouts by at least half at every severity level. Critical findings will drop from $20,000-$30,000+ to a fixed $10,000, while its permanent invite-only VIP tier will pay $30,000 or more. Reports filed before that date, including those already in GitHub’s growing triage queue, will retain the previous payout terms. GitHub said the changes are intended to reduce noise while giving established researchers faster responses, higher rewards, and closer access to its security engineering team. “You don’t earn more by submitting more,” the company said. “You earn more by submitting better.”…