Author: InfoForTech

Acquisition marketing costs keep climbing. Conversion rates keep sliding. Something in the strategy is off- and it’s usually not the channel. Let’s see what’s actually happening. Every brand wants new customers. And these brands are spending more than ever to acquire customers, but in reality, converting only a fraction of what they expected to. That’s why it has become crucial for marketers to retrace their steps- and relearn the basics. Relearn what precisely do they want to do with acquisition marketing and where they’re losing their footing. What Acquisition Marketing Actually Is (Beyond the Textbook Definition) Acquisition marketing covers every…

Adiaro Balance Chain Bracelet MSRP $79.00 “A stylish take on journaling” Pros Polished design and build No subscription hassles Plenty of customization Science backs the approach Journals are synced to cloud drive Cons A lot of accidental triggers Character limit on journal entries No real health tracking Priced similar to fitness bands Quick summary?  Do you believe in the power of positive journaling, but for some reason, you can’t take out the time or the effort to put pen to paper? If the answer is yes, and the above question describes your predicament, Adiaro may have a neat solution for…

Some of the habits and settings that separate AI power users from everyone else. (Illustration by GPT-5.6 Sol) Your first step toward becoming an AI Power User is to adopt a few hacks, most of which only take a minute to implement.  My favorites are below.  There’s a lot here, so you can pick and choose.  Or you can embrace my meta-hack: I told Claude to help me deploy all of them. Let’s dig in. My Ten Favorite Hacks Let AI interview you. Write a short prompt, then ask to be interrogated about tradeoffs, edge cases, and scope. The interview…

To get a better understanding of how malware works in an environment, you need to be able to correlate endpoint events with network activities. By integrating endpoint detection and response (EDR) with deep network visibility, organizations can investigate threats more effectively, which is where Fidelis Security comes in.Fidelis Endpoint® continuously monitors and records endpoint activity including process, file and script activity, registry and user actions. This visibility enables analysts to detect unusual activity, investigate alerts, and determine the timeline of an attack. The platform also enables threat hunting, forensic investigations, and automated response actions to mitigate the spread of threats.In…

When Soundgarden Wrote “Black Hole Sun,” they may have inadvertently been onto something.In a new paper in Nature, scientists have chronicled a “black hole star” that’s the size of our solar system and glows bright red in the depth of space. The findings are based on observations from the James Webb Space Telescope, which continues to change how astronomers think about the cosmos.Researchers focused on some of the most distant observable phenomena in the universe, which appear to be something like a star in disguise. Based on the light they emit, they appear to share some characteristics with giant stars,…

The differences between the iPhone and Android show up when you connect them to your car, as well. Roman Vyshnikov/Shutterstock Most car manufacturers have thrown their support behind Android Auto and Apple CarPlay over the last decade, which means it’s easy to carry on using your phone’s apps and services while you’re driving. These two mirroring services feel like an extension of your Android smartphone or iPhone, but just as Apple and Google’s phones are filled with differences, you’ll find the same when using Android Auto or CarPlay. CarPlay has plenty of features, but Google’s approach to…

Enterprise defenses are tuned to catch the attacks that make noise. This year’s data shows attackers winning by making none. According to Picus Labs’ new Blue Report 2026, which measured more than 338 million real attack simulations across actual client production environments in the first half of 2026, defenses are having one of their strongest years yet. Average prevention effectiveness climbed from 62% to 69%, matching its 2024 peak, and logging reached a four-year high of 58%. The good news: The recovery is real. The bad news: It’s taking place almost exclusively at the perimeter. The report’s sharper finding is…

Container security has spent years operating around a familiar cycle: scan, identify vulnerabilities, patch and repeat. But as the volume of vulnerabilities grows and regulatory requirements move deeper into software delivery workflows, that model is becoming increasingly difficult for engineering teams to sustain. TheCUBE Research’s 2026 research found that 58% of respondents use vulnerability scanning as a software supply chain security control. At the same time, 47% identify software supply chain security as a top investment priority, signaling that organizations recognize the problem but are still heavily dependent on detecting vulnerabilities after they enter the software stack.  In the latest…

Disney Kingdom Hearts fans made their joy known during D23’s Entertainment Showcase when a 90 second trailer popped up amid the parade of film and TV announcements, revealing some new details about the upcoming Kingdom Hearts 4 game. But the good news wasn’t limited to the big showcase. During the 25th Anniversary panel for Kingdom Hearts at D23 the game’s Director, Tetsuya Nomura, revealed the original trailer was actually 4 minutes long. He then showed everyone the trailer, and the crowd went truly wild. There’s a lot going on in this trailer, and it reveals quite a bit about the…

WhatsApp is adding a new layer of protection that could stop some scams before users even respond. WhatsApp is rolling out Scam Alert, an optional feature that uses an on-device machine learning model to identify potential scams in messages from people who are not in a user’s contacts. The feature is currently available in a limited beta as Meta tests it with security researchers and gathers feedback before a broader launch. The model looks for linguistic and conversational patterns associated with known scams. If it detects a likely scam, WhatsApp displays a warning that only the recipient can see. Users…