Subscribe to Updates
Get the latest creative news from infofortech
Author: InfoForTech
Marketing teams have more data today than they’ve ever had: open rates, click-through rates, conversion dashboards, attribution reports. Nearly every interaction a customer has with a brand gets measured and logged somewhere now. You can even see this shift in Google’s evolving sender requirements, which weigh recipient engagement and inbox behavior alongside technical compliance. Even mailbox providers stopped treating raw send volume as a meaningful number on its own. Still, most companies can’t answer one simple question: is customer behavior actually getting better? Customers open emails and lose interest anyway. They click links without becoming more loyal. They engage with…
An Iranian hacking group affiliated with Iran’s Ministry of Intelligence and Security (MOIS) has been wielding a previously undocumented modular command-and-control (C2) framework dubbed Cavern (aka Cav3rn) targeting Israeli organizations. The activity, which has primarily singled out IT providers and government sectors, has been attributed to a threat cluster tracked by Check Point Research under the moniker Cavern Manticore, which it said shares some level of tactical overlaps with MuddyWater and Lyceum, the latter of which is assessed to be a subgroup within OilRig. “The framework reflects a mature and adaptable toolset built around a shared .NET foundation, while using…
A few simple adjustments to your settings will opt you out. Google is at it again. The company recently, and quietly, introduced a change to how it hoovers up our data to train its AI platforms. It can now scoop up media you upload to its various search tools for training purposes, according to a report by TechCrunch. This includes “images, files and audio and video recordings.” That’s pretty much everything. What does this mean exactly? If you upload a photo to Google Lens to search for something visually, the company can take it. The same goes for the audio…
As advanced medical technology gets closer to hitting consumer markets, the need for guardrails on protected usage should increase. What might begin as a neural implant to aid in communication could become a device used to police one’s innermost thoughts.Intrigued by the far-reaching benefits and risks of neural implants, Rachel Sava, a PhD candidate in the Harvard-MIT Program in Health Sciences and Technology, explores how a life-changing medical device can become a tool for surveillance by corporations and government entities in her winning submission, “Superintelligence, Superintimate,” for the fourth annual Envisioning the Future of Computing Prize. Sava’s concept was inspired by…
AI has been pushed on all your latest smartphones, laptops, browsers, and anything else manufacturers can cram it in. Now, HMD has decided that even your basic dumb phone shouldn’t be left out either. The company is bringing back the Nokia branding for this one, and yes, you also get a keypad. HMD has quietly unveiled four Nokia-branded 4G feature phones, namely the Nokia 210 4G, Nokia 200 4G, Nokia 215 4G 2nd Edition, and Nokia 235 4G 2nd Edition. All four have physical number pads and a dedicated button for activating a voice-based AI assistant. Press it, speak a…
Welcome to CNET’s new series of guest columns called Alt View, a forum for a diverse array of experts and luminaries to share their insights into the rapidly evolving field of artificial intelligence. For more AI coverage, check out CNET’s AI Atlas.Every great technology gives humans a new superpower. The personal computer put the power of computing into the hands of individuals, turning machines once reserved for governments, universities and corporations into tools anyone could use. The internet gave us access to the world’s information. The smartphone put that power in our pockets, connecting us to anyone and anything from almost…
Bentley has a name for its first fully electric car: Torcal. The British marque confirmed this today, alongside a teaser image of the EV’s rear, promising a full reveal on September 23. Far more important than the name, however, is that this is Bentley’s first ever full electric car. Specs are thin on the ground until the official reveal, but Bentley is prepared to let slip that this 5-meter-long SUV will have a range of more than 300 miles.The word Torcal was already on Bentley watchers’ radar. Earlier this year, trademark filings showed Bentley had registered both “Torcal” and “Barnato”…
IBM has revealed a major semiconductor research breakthrough with the introduction of what it describes as the world’s first sub-1 nanometer chip technology (0.7 nm or 7 angstrom node). The development represents another step toward overcoming the physical limitations of conventional transistor scaling and is expected to support the next generation of artificial intelligence, cloud computing, and high-performance processors. The research prototype builds on IBM’s long track record in semiconductor innovation. It focuses on increasing transistor density while improving both computing performance and energy efficiency. Although the technology is still in the research stage and is not yet intended for commercial…
Healthcare is a long game For most Singaporeans, Raffles Medical is a familiar name. The healthcare group has built a reputation as one of Singapore’s most established private medical providers. But behind the scenes, the company has spent the last decade chasing a much bigger ambition. Rather than remaining a Singapore-focused healthcare operator, Raffles Medical wanted to become a regional healthcare brand—one with hospitals and clinics stretching across Asia. It was a bold strategy. And an expensive one. In 2016, the group announced plans to pour around S$600 million into expanding overseas, building hospitals and clinics overseas with China as…
Amazon Web Services Inc. is no longer accepting new customers for its decades-old Mechanical Turk service, in what is likely a death knell for the pioneering crowdsourcing marketplace. Launched in 2005, Mechanical Turk predates Amazon’s public cloud infrastructure business by a year. It serves as a crowdsourcing marketplace where users can post gigs that others can bid on to complete for them – tasks such as completing CAPTCHA challenges or identifying the sentiment in a sentence, which cannot easily be automated any other way. Mechanical Turk’s name references an 18th century chess machine which was claimed to be fully automated,…