Author: InfoForTech

If your buyers haven’t heard of you, you’re more likely to never make their shortlist. But these demand gen tools can give you a way in. Your product’s quality can be top-notch, and your pricing affordable. But if your brand isn’t familiar with who you’re and your offerings, you’re never passing the elimination stage. And that means your potential audience might be able to recall your business when needed the most. That is the part of demand generation that gets overlooked. Most teams talk about forms, downloads, and people entering the funnel. But buyers experience demand generation differently. They experience…

Artificial Intelligence has moved beyond experimentation. Today, organizations across virtually every industry have access to increasingly sophisticated AI tools capable of automating tasks, enhancing customer experiences, improving decision-making, and driving operational efficiencies at scale. Yet despite the rapid pace of innovation and investment, many businesses are finding themselves in a familiar position: impressive proofs-of-concept that struggle to deliver meaningful business outcomes. The challenge is no longer access to AI. The challenge is deployment. The AI Deployment Gap The enthusiasm surrounding AI is well founded. According to McKinsey’s latest global AI survey, 78% of organizations now use AI in at least…

A fake LastPass Authenticator installer offered on GitHub installs a Windows kernel driver that shuts off antivirus and other security software before a password stealer runs if a victim downloads and runs it, researchers at LastPass and Delphos Labs said on September 17. Microsoft’s own hardware-compatibility program signs the driver, scored zero detections on VirusTotal when researchers checked it in August, and was not on Microsoft’s list of blocked drivers. LastPass says none of its own systems, services, or customer vaults were touched, and that the attackers only borrowed its name. The lure is a fake GitHub page (github.com/LastPass-Authenticator) that…

Laid off workers also took longer to find jobs Job vacancies in Singapore kept falling in the second quarter of 2026, even as retrenchments climbed to their highest level since the pandemic. About two in every 1,000 employees were retrenched in the second quarter, with the number of laid-off workers rising to 4,620, the highest since the fourth quarter of 2020, when the COVID-19 pandemic was under way. This is up from 3,830 retrenchments, or about 1.6 retrenched workers for every 1,000 employees, in the first quarter. The Ministry of Manpower (MOM), in its labour report released on Sep 21,…

iFixit, the company known for completely tearing apart just about every product and device it can, has fully disassembled a brand new iPhone 18 Pro. The goal is to understand how all the parts fit together and find ways to fix anything that might break.In the company’s post and teardown video, iFixit showed off how it took apart the latest iPhone, and what people who may someday need to fix theirs should look out for.It gave the iPhone 18 Pro a repair rating of 7/10, citing easy-to-remove camera and battery assemblies. This matches the rating it gave the iPhone 17…

Meta’s promotional images show Muse comparing strollers and asking for approval before placing an order. (Meta Images) Amazon says it has cut off Meta’s new Muse personal AI agent from shopping on Amazon.com on behalf of customers, after attempting unsuccessfully to get the Facebook parent company to voluntarily exclude the e-commerce site from the experience. The problem, Amazon says, is that it never agreed to any of it. Meta didn’t tell Amazon that Muse would access its store, the agent doesn’t identify itself when it browses, and it appears to capture and store customer credentials, which the company says could…

U.S. President Donald Trump said on Saturday that he is going to establish an “AI Force” and will also appoint a new AI czar, while dismissing concerns raised about the potential dangers of artificial intelligence technology taking over the world or killing humans as a “hoax” and vowing to support its growth. In a post on his social media platform Truth Social, Trump said he will not “in any way hinder or stifle the Growth of this incredible Industry,” before drawing a parallel between the proposed AI Force and the existing Space Force that was established during his first term…

Learn how to create a sales territory plan that balances account potential, buyer intent, rep capacity, and coverage with practical examples and a reusable framework. A sales territory plan is easy to mistake for the map. Draw a few lines. Assign a few names. Give each seller a list of accounts. Move on. That approach works until the best accounts receive three competing messages, smaller opportunities absorb the most seller time, and a rep discovers that half their territory has no realistic path to purchase. A territory is not simply a geography, industry, company-size band, or spreadsheet tab. It is…

This story appeared in Today, Explained, a daily newsletter that helps you understand the most compelling news and stories of the day. Subscribe here.Hi readers, happy Friday! We’re talking AI again today.Earlier this week, my colleague Caitlin Dewey asked for your questions about artificial intelligence and, well, whether it’s going to kill us all. We asked Jasmine Sun, who writes about the culture and politics of AI on her Substack and other publications, to help us answer them.These questions were sourced from two readers of this newsletter, Levi and Orietta, as well as Vox readers who submitted questions on social…

Identity visibility is a starting point for modern identity security, because stolen and misused credentials are among the most frequently reported initial access vectors in breach research, including Verizon’s annual Data Breach Investigations Report. This article explains what identity visibility means in IAM, why cloud and multicloud environments complicate it, which capabilities matter in identity visibility tools, and how to build a practical program. What is identity visibility? Identity visibility is the ability to see every identity in an environment, what it can access, and how that access is actually used at runtime. It combines inventory, entitlement mapping, and behavioral…