Author: InfoForTech

Buyer enablement helps B2B sellers guide prospects through research, internal agreement, and approval. Learn how to make buying easier without adding pressure. Proposals, case studies, and ROI calculators in any form remain great methods of communication with buyers. And your sales teams need them more than any marketer could begin to imagine. But they often don’t get the same treatment as marketing messages. One glance at case studies and they all seem to blend into the same message. And proposals are templated across industries and buyers. Of course, you cannot tailor everything to everyone but maybe that’s why so many…

There are some days when there’s so much that needs to get done, I daydream about having a clone of myself. Between paying bills, life admin like renewing my driver’s license, keeping up with doctor’s appointments, and planning meals, it’s a lot. And that doesn’t even begin to touch the work that goes into making a podcast or managing my social life.This feeling of overwhelm resonates with Sari Azout. She’s a mom of three who works in tech. “There is just so much doing,” she told Explain It to Me, Vox’s weekly call-in podcast. “I wake up, and I have…

Anthropic has officially filed to go public, and buried inside its S-1 is a blunt warning about the technology at the center of its business. The maker of Claude AI says advanced AI could cause everything from large-scale cyberattacks and geopolitical instability to catastrophic or even existential risks for humanity. The warnings take up a surprisingly large part of the filing. Axios notes that more than 90 pages, or roughly a third of the prospectus, focus on risk factors. Many of them warn about what could happen as AI systems become more capable and autonomous. Claude / Anthropic Anthropic is…

In one recent video, King of Copper spent five hours stripping wire, melting the copper in a black furnace, and then pouring it into six-ingot molds, producing what he claimed was about $90 worth of metal. In another clip, he spent two hours meticulously dismantling a 110-pound air conditioner and extracted roughly 7 pounds of copper, which he valued at $47.His videos are mesmerizing to watch, but it’s unknown how much he might earn from them, and King of Copper did not respond to inquiries from WIRED.Strip MallAnother way copper accounts can earn revenue is by marketing wire strippers and…

The Duo is the most repairable folding phone yet, but opening it up isn’t for the faint of heart. iFixit iFixit’s latest teardown of the iPhone Duo has arrived, and it’s especially interesting because of the device’s complex folding display. The DIY repair group spotted some interesting details about the hinge design that may explain screen cracks some buyers are seeing. It also said that the Duo is the most repairable folding device yet, but opening it up wouldn’t be for the faint of heart.  To make the screen fold smoothly while minimizing the appearance of…

Despite all of the hype and the multiple millions of dollars invested in artificial intelligence, most of corporate America outside of its biggest technology firms is yet to see any financial payoff, according to an analysis by one of the world’s largest investment firms. In the analysis published on Saturday, Apollo Global Management Inc. said that the “S&P 493,” which refers to the S&P 500 minus technology firms Alphabet Inc., Amazon.com Inc., Apple Inc., Meta Platforms Inc., Microsoft Corp., Nvidia Corp. and Tesla Inc., has not yet benefited from its investments in AI. Apollo analyst Torsten Slok said that while…

When I think of kitchen brands dominating home kitchens and wishlists alike, Ninja immediately comes to mind.  Beyond the company’s viral social media videos and massively popular product releases, like the Crispi air fryer and Creami frozen dessert maker, the brand’s popularity may also be rooted in its rapid product launches. Ninja releases products fast, and it releases a lot of them.  In the last couple of months alone, we’ve seen the release of the Prepi, CrushBoss, NeverQuit cookware and now, the MultiPot XL. With colder weather setting in, the 12-in-1 cooker caught my eye. Theoretically, it can reduce kitchen…

Digital transformation and cloud storage boost efficiency but create new entry points for attackers. Modern financial systems span multiple platforms with dozens of third-party vendors—each one a potential backdoor. Supply chain attacks target weaker vendor systems as stepping stones toward core banking operations.Cloud adoption introduces additional security risks. Misconfigured storage, overly permissive access controls, and insufficiently secured environments can expose sensitive information. Hybrid cloud environments increase complexity, making consistent security controls, visibility, and governance essential throughout migration and ongoing operations. Banks should integrate security reviews into cloud deployment and maintenance processes to identify and address weaknesses before they are exploited.Successful…

Another tool, another tactic- but where’s the pipeline? Explore the demand gen trends worth your attention in 2026 and what to do differently. TL;DR The demand gen trends worth watching in 2026 aren’t all new tactics. Several are familiar practices becoming harder to treat as separate jobs: brand and acquisition, intent and qualification, content and sales follow-up. AI can help teams execute faster. First-party data can make engagement more relevant. But neither fixes unclear targeting or gives buyers a reason to choose your product. The practical shift is toward connected decisions: which accounts deserve attention, what those buyers need next,…

Anyone in Malaysia who has watched a tight badminton match knows the feeling. A player drops four or five points in a row, and the smart ones slow things down, take a breath and play a little safer until the rhythm comes back. The ones who start smashing every shot out of frustration usually lose the game a lot faster. Funnily enough, the same thing happens in the markets, and it happens to people in Kuala Lumpur, Ipoh and Kota Kinabalu all the time. After a run of losses, some traders make their positions smaller. Others make them bigger, sometimes…