After two decades in tech, he now makes tiny collectible figures of pop culture characters
After spending two decades climbing the corporate ladder, including a stint at a FAANG company, 40-year-old Singaporean GT has found himself on a very different path.
The former tech worker has turned a hobby into a small business, making tiny, handmade action figures inspired by pop culture characters, from the Glico man to even local TV icon Phua Chu Kang.
Today, GT runs Bird Hand Toys from his home in Australia, where he sculpts and assembles 3.75-inch “bootleg” figurines based on movies, TV shows, and nostalgic cultural references.
A hobby that found him
GT’s path into toy-making was anything but deliberate.
Born and raised in Singapore and educated in Australia, he spent 15 to 17 years moving through corporate roles before eventually landing at a major global tech firm. By then, he and his wife had already built an ideal Singaporean life: stable jobs, a home, a dog, and a strong network of family and friends.
But GT also held Australian permanent residency, a document he had kept for years. Eventually, the chance to relocate and build a life in Australia became too compelling to ignore.
So in 2021, at the height of the COVID-19 pandemic, GT and his wife left their jobs, sold the car, and packed up for the move. The airports were ghostly quiet, with fewer than 10 people on their flight. Not exactly a glamorous beginning, but still, it was the start of a new chapter in their lives.
Once settled in Australia, GT returned to corporate work and began looking for a creative outlet to unwind from the pressures of office life.
One day, while scrolling through Instagram, he came across a community of toy makers creating miniature action figures. Intrigued, he decided to try making some himself sometime in 2022.
GT was able to teach himself through trial and error and picked up the hobby very quickly.
“There’s very little information out there, so a lot of the early process involved a lot of problem solving to figure out every step of the process, from the size of the card backing, types of glue and paper to use, plastic blister packaging supplier and how to make a bootleg toy.”
In those early days, GT’s work drew heavily from the films, TV shows, and pop culture he grew up with in the 20th century. The first few figures he made were enough to suggest he might actually be onto something.
The project took a more concrete turn when he won an eBay bid for more than 100 vintage Star Wars figures for US$180 (S$230), which he used as base models for his creations.
The making of a bootleg action figurine
Bird Hand Toys sits within a niche creative space in what GT calls the “bootleg toy space”—unofficial action figures of movie and TV characters that never got to the commercial production stage.
One of the earliest pieces he made was a miniature version of American artist Jackson Pollock, complete with a tiny paintbrush, paint splatters, a checked scarf and a cigarette. It took about a month to complete the action figure.
In the early days, GT’s process was relatively simple: he would source an existing action figure and then sculpt over it to transform it into an entirely new character.
However, he quickly realised this approach came with limitations.
Firstly, there’s a limited number of existing action figures he can get a hold of. Secondly, this approach was not economical as each base figure would cost anywhere from S$30 to S$50. As such, it became difficult to scale or fulfil bulk orders.
In one instance, a chef in the US commissioned 15 of a specific figure. GT recalled having to search across multiple stores in New South Wales just to secure enough base figures to complete the order.
While he still occasionally uses his original method, GT has moved into designing and 3D printing his base figures.
He said this change removed many of the earlier constraints and significantly lowered costs, allowing him to produce multiple figures more efficiently. It also gave him greater creative freedom, enabling more detailed sculpting and refinement around each base model, which in turn improved the overall quality of his work.
For each action figure, completion could take any time from a day to two weeks, depending on its complexity.
While the materials to create them may appear simple—basic tools such as a base figure, a Dremel, sculpting putty and paint—the process is far from mechanical.
GT treats each piece as a design exercise, requiring not just handcraft but an eye for composition. Each design has to reflect the character’s cultural context while still working as a cohesive visual piece that can sit on a wall or shelf.
All of his figurines are 3.75 inches tall. While it might seem like a random choice, the size was popularised by vintage Star Wars action figures, and for GT, it also came down to practical reasons.
“I guess they are this size because of the eBay lot, which started me in this scale, and everything else, like the blister packaging and card backing, has been configured for this scale, so I’ve kept to it,” said GT.
“Also, I find this size to be the most appealing as it has that nostalgic G.I. Joe and Star Wars feel to it.”
Gaining traction & recognition
Each one of GT’s figurines starts from S$70, though the most expensive piece he has ever sold has gone for US$200 (S$255). A Singaporean buyer also recently dropped nearly S$700 on his figurines.
At the start, GT focused on international characters. It was only this year that he launched a Singapore/Asia-focused page because he thought it would be “interesting to reimagine classic 90s Singapore TV characters and moments into action figures.”
Through this process, he found that a lot of the old logos and pictures of Singaporean pop culture figures were low resolution since they were from “way back.”
“I felt it would be meaningful to give them the love they deserve to have a fresh, sharpened logo and images so they don’t fade with time,” he said.
“Also, people do find these very nostalgic, and the format of it as a semi-art piece that they can own is something that really works.”
According to the 40-year-old, the first month of the Asia page has taken off very quickly.
He shared that he has been receiving a lot of positive feedback and encouragement for what he is doing, including from singer-songwriter Inch Chua, whom he made a figurine of.
Apart from Chua, his celebrity-inspired figures have also found their way to British DJ Fatboy Slim and Singapore actor Gurmit Singh. GT has also taken on commissioned work, including a custom piece for DJ Tim Oh, complete with miniature accessories based on his interests.
Part of this traction has also come from retail exposure. Since Mar, his designs have been stocked at Singapore fashion store The Corner Shop (杂货店), a collaboration that went viral online.
Beyond retail, most of GT’s sales still come online. Through direct commissions and orders, his handmade figurines have made their way to homes across the US, Japan, and Thailand.
Focusing on Bird Hand Toys full time
All this while, Bird Hand Toys had remained a side hustle for GT. But after being “recently laid off” from the FAANG company he worked at in Australia, he decided to make it his full-time focus.
“This is the first time I’ve had the opportunity to fully pursue a more creative path, and it is an opportunity to use my time towards a craft I’m passionate about,” he explained.
The challenge, of course, as it has been from the start, is running the business as a one-man show, from responding to customer messages on Instagram to creating new content and fulfilling commission orders.
Looking ahead, GT wants to continue honing his craft and get even better at it. He does have one goal that’s equal parts humble and quietly ambitious.
It would be nice to be on holiday and find my stuff on a shelf in a store now and then.
- Learn more about Bird Hand Toys here.
- Read other articles we’ve written on Singaporean businesses here.
Featured Image Credit: Bird Hand Toys
