The Israeli start-up, Q.ai, is the second company founded by Aviad Maizels, which Apple has acquired.
Apple has aggressively started acquiring AI infrastructure. The deal with Google Gemini was like a gun going off. While people criticized it for starting late, Apple has always been one to bide its time and wait for the right opportunity.
And now, they have acquired Q.ai. A secretive Israeli start-up known for its ability to read/analyze facial features and silent speech(minute movements of facial muscles). This is a terrifying thought- Apple now has the power to read what you might be thinking based on the movement of your facial muscles.
As fear of surveillance and surveillance states is becoming prominent in the minds of global citizens, we have to ask: where does tech draw its line? Of course, Apple has created one of the best tech products known to the globe.
But does that vindicate them buying a tool that uses micromovement to analyze what we may be thinking? Depending on the use case, this may touch on boundaries that perhaps shouldn’t be touched on.
After all, George Orwell warned us. Big Brother is not a faraway sci-fi dream anymore. It is here today.
