American cinnamon roll chain Cinnabon, known for its sweet, gooey buns, will close its last Singapore outlet on Sept 22 after operating for 3.5 years in the city-state.
The chain announced the closure of its ION Orchard store in a post on its Instagram account.
“To everyone who has visited, shared a Bon with us and supported us along the way—thank you for being part of our journey,” it read.
The post garnered mixed reactions, with some mourning the closure, while others weighed in on the cinnamon rolls’ steep prices.
Cinnabon first expanded to Singapore at Raffles City Shopping Centre in Feb 2023, followed by a second at ION Orchard that Sep, and a third at Jewel Changi Airport in Jun 2024.
The Raffles City and Jewel Changi outlets have since closed.
This comes amid a wave of closures in Singapore’s dessert scene: home-grown gelato shop Tom’s Palette announced on Aug 11 that it would shut in mid- to late Oct after 21 years, while Tarte by Cheryl Koh closed both its outlets in April after 11 years in operation.
River Valley patisserie Pantler had previously announced it would close on Aug 30, but was rescued by a white knight and will now remain open.
Vulcan Post has reached out to Cinnabon for comments.
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