Customer personally identifiable information is the most frequently targeted data type, present in 53% of 2025 breaches per IBM’s research. Beyond PII, attackers target intellectual property, trade secrets, financial records, and corporate data that can be sold, used for competitive intelligence, or leveraged for extortion. Healthcare organizations face the highest per-breach costs because patient records combine regulatory sensitivity with high resale value. The more valuable and sensitive the data, the more aggressively and persistently it gets targeted across cloud storage services and cloud infrastructure.
